Keep Nature Wild Community Case Study: Action For Nature
Keep Nature Wild Community Case Study: Action For Nature
Keep Nature Wild Community Case Study: Action For Nature
Turning little actions into big impact.
Turning little actions into big impact.
Turning little actions into big impact.
Jan 31, 2024
Jan 31, 2024
Jan 31, 2024
*** This case study, featuring one of our favorite brands, Keep Nature Wild, is purely conceptual for illustrative purposes. While we admire the Keep Nature Wild approach, please note that this post is not in partnership with them.
The app images here are not real screenshots from Keep Nature Wild's site; they're our mockups to show how our app could potentially look and function.
A huge shoutout to the Keep Nature Wild Team for their exceptional community-building and sustainability strategies - some of which we reference here as educational examples to guide and inspire. ***
In our Community Case Studies series, we delve into the examples of successful e-commerce brand communities. Our goal? To discover the strategies of what makes a community thrive so that you can replicate this success.
Today, we spotlight Keep Nature Wild, a sustainable clothing company with positive impact being a top priority. They stand out as a stellar example of how e-commerce brands can intertwine their product offerings with impactful in-person environmental initiatives.
More than ever we need to come together and spend quality time with each other and Keep Nature Wild creates a space to do that.
What makes Keep Nature Wild special?
Founded with a mission to foster outdoor enjoyment while preserving the natural world, Keep Nature Wild creates cozy, soft, and comfortable outdoor apparel and accessories. Each product is designed with the goal of sparking connections, building community, and cleaning up the planet.
Keep Nature Wild isn't just about sustainability; they're on a mission to make the great outdoors cool again, turning activities like enjoying nature and picking up trash into trendy, grounded pursuits everyone can get excited about.
And how cool is it to receive a fancy garbage bag with each order, encouraging you to step outside and engage in something truly rewarding?
Sustainability and Environmental Impact
Trash pickup initiative: For every product sold, Keep Nature Wild pledges to pick up one pound of trash, integrating product sales with direct environmental action.
Cleanup bags with each order: Each order includes a biodegradable trash bag, encouraging customers to participate in cleanups in their local neighborhoods. This is awesome.
Recycled packaging and materials: The brand utilizes recycled materials for most packaging and continuously explores sustainable fabrics and materials for its products.
Building a brand is no small feat, and creating a sustainable one is even more challenging. The Keep Nature Wild team openly admits their sustainability journey isn't perfect and there's still much to do.
Yet, their efforts shine a light on the pressing trash issue, inspiring more people to take even small steps toward change, ingraining sustainability into the part of their personality. These small actions, when multiplied across an expanding community, create a significant impact. By widening their reach, offering products to more people, and strengthening community bonds, Keep Nature Wild is making strides in not just building a brand, but fostering a movement for a cleaner, greener world.
Keep Nature Wild Community Engagement
Nationwide cleanups: Regularly hosting community cleanups and having a dedicated team of 'Wild Keeper Ambassadors' emphasizes their commitment to hands-on environmental impact.
Educational resources: the brand created a list of educational links and resources to educate and further unite their community. It serves as a platform for learning and sharing diverse perspectives and focusing on inclusivity and engagement in outdoor activities.
Recording personal impact: On their website, customers can log the amount of trash they've collected, visually showcasing the collective impact. Each order comes with a trash pickup bag, encouraging participation and sharing of individual contributions. That's the power of community.
Sticker collections: Keep Nature Wild's outdoor-themed stickers do more than just decorate - they're a testament to shared eco-friendly values. By adorning personal items like laptops and water bottles with these stickers, individuals not only express their love for nature but also embrace a principle of shared identity, strengthening their bond within the community.
Social media engagement: Keep Nature Wild's Facebook group doesn't show any recent activity, and its Instagram post engagement is surprisingly quiet given how strong the brand community is. Instagram still serves as a powerful tool for the brand, not only in reminding followers to participate in local cleanups but also in showcasing the significant impact of these community efforts. It educates about the environmental impact of waste, promotes mindful consumption, and shares practical tips for reducing waste.
The Warm Up Podcast: This podcast rekindles the age-old tradition of storytelling around the campfire. It's a gathering space to hear from outdoor industry leaders, brimming with insights on sustainability, advocacy, and our planet's wonders. Tune in to "The Warm Up" for inspiring conversations, and join in learning how to preserve and celebrate the wild world we all share.
Wild Keeper Ambassadors Program:
It's impressive when e-commerce brands take their communities outdoors, so this program deserves a separate section.
This is not another loyalty program. It is a unique global community initiative by Keep Nature Wild, involving individuals passionate about preserving natural spaces. Ambassadors commit to monthly trash cleanups in wild or urban areas, contributing to a collective environmental impact.
In return, they gain access to a network of like-minded individuals and receive special gear, exclusive discounts, and early access to certain products, all while enjoying the outdoors and picking up trash.
The program requires a minimum four-month commitment, with responsibilities including monthly cleanups, Instagram posts on Impact Days, and reporting the collected trash weight.
Not something you come across often, wouldn't you agree?
How Keep Nature Wild Can Benefit from HouseParty Community Feedback App
Centralized feedback: Integrating the community feedback board into the Keep Nature Wild store will provide a platform for customers to suggest and vote on new environmental projects or products, amplifying their community impact. This additional owned channel aligns with the brand's evident commitment to its community and global impact.
*** Not a real screenshot from the Keep Nature Wild website; it is our mockup to show how our app could potentially look and function with its seamless integration into the Shopify theme and customization.
Community-driven product development: Leveraging HouseParty's features could involve the community more directly in product design. Creating a two-way conversation around different feedback and topics will direct the brand making sure it stays in alignment with its audience's preferences. It's like effortless market research on autopilot - trending ideas will bubble up at the top showing the brand what matters to its community. Community admins will be able to pin their replies and take action on the most trended feedback.
*** Not a real screenshot from the Keep Nature Wild website; it is our mockup to show how our app could potentially look and function with its seamless integration into the Shopify theme and customization.
Intermember Engagement: Creating a dedicated space on Keep Nature Wild's website encourages interaction among community members. This fosters a stronger, more authentic community, vital for a brand whose physical community spaces, like Facebook groups, are less active.
Brand Transparency: A public forum on Keep Nature Wild's website will go beyond traditional reviews by enabling two-way discussions. This approach allows for more than just feedback; it fosters a dialogue where concerns are not only voiced but also addressed, enriching the customer experience and enhancing trust. This interactive communication model showcases the brand's dedication to transparency and genuine customer engagement.
SEO Boost: User-generated content on the site can expand the brand's visibility, attracting new customers and amplifying their impact.
Exclusive Ambassadors Community: Optionally, the Keep Nature Wild team can create a private community space for 'Wild Keepers' only, allowing a dedicated group of supporters to share feedback and ideas. This will add additional exclusivity to their ambassador community.
Bottom Line
Keep Nature Wild excels at uniting its community through outdoor activities, transforming environmental care into an engaging experience. By integrating HouseParty on their website, they can bring this spirited community interaction online, offering customers a significant voice in the brand's direction. This move not only fosters deeper customer engagement but also innovatively shapes the brand's journey through direct, community-led input, aligning seamlessly with Keep Nature Wild's approach to engaging and impactful environmental activities.
*** This case study, featuring one of our favorite brands, Keep Nature Wild, is purely conceptual for illustrative purposes. While we admire the Keep Nature Wild approach, please note that this post is not in partnership with them.
The app images here are not real screenshots from Keep Nature Wild's site; they're our mockups to show how our app could potentially look and function.
A huge shoutout to the Keep Nature Wild Team for their exceptional community-building and sustainability strategies - some of which we reference here as educational examples to guide and inspire. ***
In our Community Case Studies series, we delve into the examples of successful e-commerce brand communities. Our goal? To discover the strategies of what makes a community thrive so that you can replicate this success.
Today, we spotlight Keep Nature Wild, a sustainable clothing company with positive impact being a top priority. They stand out as a stellar example of how e-commerce brands can intertwine their product offerings with impactful in-person environmental initiatives.
More than ever we need to come together and spend quality time with each other and Keep Nature Wild creates a space to do that.
What makes Keep Nature Wild special?
Founded with a mission to foster outdoor enjoyment while preserving the natural world, Keep Nature Wild creates cozy, soft, and comfortable outdoor apparel and accessories. Each product is designed with the goal of sparking connections, building community, and cleaning up the planet.
Keep Nature Wild isn't just about sustainability; they're on a mission to make the great outdoors cool again, turning activities like enjoying nature and picking up trash into trendy, grounded pursuits everyone can get excited about.
And how cool is it to receive a fancy garbage bag with each order, encouraging you to step outside and engage in something truly rewarding?
Sustainability and Environmental Impact
Trash pickup initiative: For every product sold, Keep Nature Wild pledges to pick up one pound of trash, integrating product sales with direct environmental action.
Cleanup bags with each order: Each order includes a biodegradable trash bag, encouraging customers to participate in cleanups in their local neighborhoods. This is awesome.
Recycled packaging and materials: The brand utilizes recycled materials for most packaging and continuously explores sustainable fabrics and materials for its products.
Building a brand is no small feat, and creating a sustainable one is even more challenging. The Keep Nature Wild team openly admits their sustainability journey isn't perfect and there's still much to do.
Yet, their efforts shine a light on the pressing trash issue, inspiring more people to take even small steps toward change, ingraining sustainability into the part of their personality. These small actions, when multiplied across an expanding community, create a significant impact. By widening their reach, offering products to more people, and strengthening community bonds, Keep Nature Wild is making strides in not just building a brand, but fostering a movement for a cleaner, greener world.
Keep Nature Wild Community Engagement
Nationwide cleanups: Regularly hosting community cleanups and having a dedicated team of 'Wild Keeper Ambassadors' emphasizes their commitment to hands-on environmental impact.
Educational resources: the brand created a list of educational links and resources to educate and further unite their community. It serves as a platform for learning and sharing diverse perspectives and focusing on inclusivity and engagement in outdoor activities.
Recording personal impact: On their website, customers can log the amount of trash they've collected, visually showcasing the collective impact. Each order comes with a trash pickup bag, encouraging participation and sharing of individual contributions. That's the power of community.
Sticker collections: Keep Nature Wild's outdoor-themed stickers do more than just decorate - they're a testament to shared eco-friendly values. By adorning personal items like laptops and water bottles with these stickers, individuals not only express their love for nature but also embrace a principle of shared identity, strengthening their bond within the community.
Social media engagement: Keep Nature Wild's Facebook group doesn't show any recent activity, and its Instagram post engagement is surprisingly quiet given how strong the brand community is. Instagram still serves as a powerful tool for the brand, not only in reminding followers to participate in local cleanups but also in showcasing the significant impact of these community efforts. It educates about the environmental impact of waste, promotes mindful consumption, and shares practical tips for reducing waste.
The Warm Up Podcast: This podcast rekindles the age-old tradition of storytelling around the campfire. It's a gathering space to hear from outdoor industry leaders, brimming with insights on sustainability, advocacy, and our planet's wonders. Tune in to "The Warm Up" for inspiring conversations, and join in learning how to preserve and celebrate the wild world we all share.
Wild Keeper Ambassadors Program:
It's impressive when e-commerce brands take their communities outdoors, so this program deserves a separate section.
This is not another loyalty program. It is a unique global community initiative by Keep Nature Wild, involving individuals passionate about preserving natural spaces. Ambassadors commit to monthly trash cleanups in wild or urban areas, contributing to a collective environmental impact.
In return, they gain access to a network of like-minded individuals and receive special gear, exclusive discounts, and early access to certain products, all while enjoying the outdoors and picking up trash.
The program requires a minimum four-month commitment, with responsibilities including monthly cleanups, Instagram posts on Impact Days, and reporting the collected trash weight.
Not something you come across often, wouldn't you agree?
How Keep Nature Wild Can Benefit from HouseParty Community Feedback App
Centralized feedback: Integrating the community feedback board into the Keep Nature Wild store will provide a platform for customers to suggest and vote on new environmental projects or products, amplifying their community impact. This additional owned channel aligns with the brand's evident commitment to its community and global impact.
*** Not a real screenshot from the Keep Nature Wild website; it is our mockup to show how our app could potentially look and function with its seamless integration into the Shopify theme and customization.
Community-driven product development: Leveraging HouseParty's features could involve the community more directly in product design. Creating a two-way conversation around different feedback and topics will direct the brand making sure it stays in alignment with its audience's preferences. It's like effortless market research on autopilot - trending ideas will bubble up at the top showing the brand what matters to its community. Community admins will be able to pin their replies and take action on the most trended feedback.
*** Not a real screenshot from the Keep Nature Wild website; it is our mockup to show how our app could potentially look and function with its seamless integration into the Shopify theme and customization.
Intermember Engagement: Creating a dedicated space on Keep Nature Wild's website encourages interaction among community members. This fosters a stronger, more authentic community, vital for a brand whose physical community spaces, like Facebook groups, are less active.
Brand Transparency: A public forum on Keep Nature Wild's website will go beyond traditional reviews by enabling two-way discussions. This approach allows for more than just feedback; it fosters a dialogue where concerns are not only voiced but also addressed, enriching the customer experience and enhancing trust. This interactive communication model showcases the brand's dedication to transparency and genuine customer engagement.
SEO Boost: User-generated content on the site can expand the brand's visibility, attracting new customers and amplifying their impact.
Exclusive Ambassadors Community: Optionally, the Keep Nature Wild team can create a private community space for 'Wild Keepers' only, allowing a dedicated group of supporters to share feedback and ideas. This will add additional exclusivity to their ambassador community.
Bottom Line
Keep Nature Wild excels at uniting its community through outdoor activities, transforming environmental care into an engaging experience. By integrating HouseParty on their website, they can bring this spirited community interaction online, offering customers a significant voice in the brand's direction. This move not only fosters deeper customer engagement but also innovatively shapes the brand's journey through direct, community-led input, aligning seamlessly with Keep Nature Wild's approach to engaging and impactful environmental activities.
*** This case study, featuring one of our favorite brands, Keep Nature Wild, is purely conceptual for illustrative purposes. While we admire the Keep Nature Wild approach, please note that this post is not in partnership with them.
The app images here are not real screenshots from Keep Nature Wild's site; they're our mockups to show how our app could potentially look and function.
A huge shoutout to the Keep Nature Wild Team for their exceptional community-building and sustainability strategies - some of which we reference here as educational examples to guide and inspire. ***
In our Community Case Studies series, we delve into the examples of successful e-commerce brand communities. Our goal? To discover the strategies of what makes a community thrive so that you can replicate this success.
Today, we spotlight Keep Nature Wild, a sustainable clothing company with positive impact being a top priority. They stand out as a stellar example of how e-commerce brands can intertwine their product offerings with impactful in-person environmental initiatives.
More than ever we need to come together and spend quality time with each other and Keep Nature Wild creates a space to do that.
What makes Keep Nature Wild special?
Founded with a mission to foster outdoor enjoyment while preserving the natural world, Keep Nature Wild creates cozy, soft, and comfortable outdoor apparel and accessories. Each product is designed with the goal of sparking connections, building community, and cleaning up the planet.
Keep Nature Wild isn't just about sustainability; they're on a mission to make the great outdoors cool again, turning activities like enjoying nature and picking up trash into trendy, grounded pursuits everyone can get excited about.
And how cool is it to receive a fancy garbage bag with each order, encouraging you to step outside and engage in something truly rewarding?
Sustainability and Environmental Impact
Trash pickup initiative: For every product sold, Keep Nature Wild pledges to pick up one pound of trash, integrating product sales with direct environmental action.
Cleanup bags with each order: Each order includes a biodegradable trash bag, encouraging customers to participate in cleanups in their local neighborhoods. This is awesome.
Recycled packaging and materials: The brand utilizes recycled materials for most packaging and continuously explores sustainable fabrics and materials for its products.
Building a brand is no small feat, and creating a sustainable one is even more challenging. The Keep Nature Wild team openly admits their sustainability journey isn't perfect and there's still much to do.
Yet, their efforts shine a light on the pressing trash issue, inspiring more people to take even small steps toward change, ingraining sustainability into the part of their personality. These small actions, when multiplied across an expanding community, create a significant impact. By widening their reach, offering products to more people, and strengthening community bonds, Keep Nature Wild is making strides in not just building a brand, but fostering a movement for a cleaner, greener world.
Keep Nature Wild Community Engagement
Nationwide cleanups: Regularly hosting community cleanups and having a dedicated team of 'Wild Keeper Ambassadors' emphasizes their commitment to hands-on environmental impact.
Educational resources: the brand created a list of educational links and resources to educate and further unite their community. It serves as a platform for learning and sharing diverse perspectives and focusing on inclusivity and engagement in outdoor activities.
Recording personal impact: On their website, customers can log the amount of trash they've collected, visually showcasing the collective impact. Each order comes with a trash pickup bag, encouraging participation and sharing of individual contributions. That's the power of community.
Sticker collections: Keep Nature Wild's outdoor-themed stickers do more than just decorate - they're a testament to shared eco-friendly values. By adorning personal items like laptops and water bottles with these stickers, individuals not only express their love for nature but also embrace a principle of shared identity, strengthening their bond within the community.
Social media engagement: Keep Nature Wild's Facebook group doesn't show any recent activity, and its Instagram post engagement is surprisingly quiet given how strong the brand community is. Instagram still serves as a powerful tool for the brand, not only in reminding followers to participate in local cleanups but also in showcasing the significant impact of these community efforts. It educates about the environmental impact of waste, promotes mindful consumption, and shares practical tips for reducing waste.
The Warm Up Podcast: This podcast rekindles the age-old tradition of storytelling around the campfire. It's a gathering space to hear from outdoor industry leaders, brimming with insights on sustainability, advocacy, and our planet's wonders. Tune in to "The Warm Up" for inspiring conversations, and join in learning how to preserve and celebrate the wild world we all share.
Wild Keeper Ambassadors Program:
It's impressive when e-commerce brands take their communities outdoors, so this program deserves a separate section.
This is not another loyalty program. It is a unique global community initiative by Keep Nature Wild, involving individuals passionate about preserving natural spaces. Ambassadors commit to monthly trash cleanups in wild or urban areas, contributing to a collective environmental impact.
In return, they gain access to a network of like-minded individuals and receive special gear, exclusive discounts, and early access to certain products, all while enjoying the outdoors and picking up trash.
The program requires a minimum four-month commitment, with responsibilities including monthly cleanups, Instagram posts on Impact Days, and reporting the collected trash weight.
Not something you come across often, wouldn't you agree?
How Keep Nature Wild Can Benefit from HouseParty Community Feedback App
Centralized feedback: Integrating the community feedback board into the Keep Nature Wild store will provide a platform for customers to suggest and vote on new environmental projects or products, amplifying their community impact. This additional owned channel aligns with the brand's evident commitment to its community and global impact.
*** Not a real screenshot from the Keep Nature Wild website; it is our mockup to show how our app could potentially look and function with its seamless integration into the Shopify theme and customization.
Community-driven product development: Leveraging HouseParty's features could involve the community more directly in product design. Creating a two-way conversation around different feedback and topics will direct the brand making sure it stays in alignment with its audience's preferences. It's like effortless market research on autopilot - trending ideas will bubble up at the top showing the brand what matters to its community. Community admins will be able to pin their replies and take action on the most trended feedback.
*** Not a real screenshot from the Keep Nature Wild website; it is our mockup to show how our app could potentially look and function with its seamless integration into the Shopify theme and customization.
Intermember Engagement: Creating a dedicated space on Keep Nature Wild's website encourages interaction among community members. This fosters a stronger, more authentic community, vital for a brand whose physical community spaces, like Facebook groups, are less active.
Brand Transparency: A public forum on Keep Nature Wild's website will go beyond traditional reviews by enabling two-way discussions. This approach allows for more than just feedback; it fosters a dialogue where concerns are not only voiced but also addressed, enriching the customer experience and enhancing trust. This interactive communication model showcases the brand's dedication to transparency and genuine customer engagement.
SEO Boost: User-generated content on the site can expand the brand's visibility, attracting new customers and amplifying their impact.
Exclusive Ambassadors Community: Optionally, the Keep Nature Wild team can create a private community space for 'Wild Keepers' only, allowing a dedicated group of supporters to share feedback and ideas. This will add additional exclusivity to their ambassador community.
Bottom Line
Keep Nature Wild excels at uniting its community through outdoor activities, transforming environmental care into an engaging experience. By integrating HouseParty on their website, they can bring this spirited community interaction online, offering customers a significant voice in the brand's direction. This move not only fosters deeper customer engagement but also innovatively shapes the brand's journey through direct, community-led input, aligning seamlessly with Keep Nature Wild's approach to engaging and impactful environmental activities.
